食品品牌形象設計與包裝設計
挑戰(zhàn):Haruna PRETO 是一種消化補充劑址貌,通過 3 個步驟(前-前-后)幫助排便順暢并增強消化系統(tǒng),從而增強平衡的腸道健康。它旨在迎合更廣泛的客戶群方庭,提供更高的纖維含量和多種口味,以便于消費酱固。目標是讓顧客認識到 Haruna PRETO 保持與 HARUNA 相同的質量械念,但提供更方便的消費、更好的口味运悲、更快的效果和獨特的風味選擇龄减。
想法:品牌包裝設計的設計之旅首先創(chuàng)建流暢且引人入勝的類似水花的圖形,強調有趣的方面班眯,使用鮮艷的色彩希停,并展示各種水果口味和成分的圖像,這些圖像在視覺上具有吸引力和誘惑力署隘。Haruna PRETO 以與 HARUNA 相同的品牌標識運營宠能,確保始終如一的質量,但更加注重易于消費磁餐、改進口味违崇、更快的結果以及口味選擇之間的明顯區(qū)別,同時保持其日本傳統(tǒng)诊霹。
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